OVERVIEW OF A CAREER IN ADVERTISING, MARKETING & COMMUNICATIONS


WORKING IN MARKETING

Working as a Marketing Manager

Marketing managers are focused on predicting and driving demand for the products / services their organisation offers.  The skill of a marketing manager is to be able to identify potential new markets for their organization's products and once entered into that new market, to be able to come out with a profitable amount of revenue.  Whilst marketing managers develop pricing strategies to help the organization maximize profits and market share, they also need to  ensure that their customers are satisfied. 

Marketing managers tend to work with a team of marketing professionals such as sales and marketing directors, sales managers and product managers.  For example, a marketing manager can monitor trends that indicate the need for a new product or service, and then oversee the development of that product and service. 

A marketing manager, for example, will create interest from potential buyers for a product or service and plans programs to ramp up this customer interest.  This is initially done by working with advertising agencies that create advertising campaigns for customers.  Next, they will collaborate with media companies that sell advertising space and advertising time, in order to ensure they ha...


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